STUDY OF THEORETICAL AND METHODOLOGICAL ASPECTS OF CRATIVE MANAGEMENT

The article defines the role of creative management in ensuring sustainable competitive advantages for organization. It is emphasized that intellectual activity plays a vital business processes organization.
 concept management, which performs an organizational and guiding achieving set goals organization, has been developed.
 significance using tools as effective lever solving complex problems making unconventional original decisions at enterprises conditions innovative economy revealed. proven introduction modern methods thinking decision-making into process, creation atmosphere within team stimulates development process self-realization self-improvement employees, leads to successful resolution adoption extraordinary unique decisions, product, i.e., increased efficiency business.
 proposed collective solution are source practical recommendations regarding personnel decisions.